Changelog
Follow up on the latest improvements and updates.
RSS
Swarm now runs ads promoting your membership at no upfront cost to you. You pay 30% only when Boost brings you a paying customer.
No campaigns to build. No Facebook to touch. Fully automated.
⚙️ Action required
Open Store Settings, select Discovery, and flip on "Boost my store" if it's not already on. Make sure your store is live* with at least one paid product and we'll automatically run ads for you.
That's it.
*You can only put your store live if you're on a paid plan.
✅ Three things to check
Ads pull from what's already on your store, so a stronger store means stronger ads. Make sure your store has the following:
- Cover image — Show what your community feels like.
- Name & slogan— Punchy and specific. What do members join for?
- Store description —Include the transformation members can expect.
Update this anytime. Boost picks up the changes when you make them and automatically refreshes your ads in the background.
📈 See where members come from
New Store Analytics breaks down traffic and sales source. If Boost isn't earning its 30%, you'll see it.
Our job is to keep improving the ads. Yours is to keep building a community worth joining.
🚀 Boost keeps getting better
Boost rebuilds your ads when your store changes. Add a new product or improve your store copy and Boost refreshes itself. Delivery constantly tunes toward people most likely to join your membership.
Some people are only comfortable engaging when a name isn't attached. E.g. Feedback about leadership. A health scare. The question everyone's thinking but nobody wants to be seen asking.
Until now your members had two options: post it and own it, or don't post it at all. Naturally, most picked the latter.
What's new:
An identity picker in the composer.
Writing a post or comment? Tap "Posting as [your name]" and switch to Anonymous. Your name and photo disappear in the feed, in notifications, in emails, everywhere.
No back door.
Not "anonymous unless a moderator checks."
Nobody
in your community sees who posted, admins and owners included.
You still get your replies.
Post anonymously and you're still notified when someone comments. Reply in your own thread and you stay anonymous — no accidentally unmasking yourself three comments down.
Threads stay readable.
Each anonymous participant gets their own icon and colour for that conversation so you can follow who's saying what. These icons live in one thread only and never carry between them, so nobody builds up an accidental pseudonym.
This feature is off by default.
Toggle it on under Space Settings → User Experience when your community's ready, and leave it off if it isn't.
Perfect for feedback hubs, support spaces, and anywhere your members need room to be honest.
Your live events don't have to stay inside your community anymore. Now you can broadcast the same session to YouTube Live, Facebook, Twitch, LinkedIn, or any RTMP destination at the same time - reaching your public audience and your members in one go, without juggling extra software like StreamYard and Restream.
What's new:
- Stream anywhere:Add your platform's server URL and stream key once, and Swarm pushes your live event out to it automatically when you go on air.
- Reach two audiences at once:Run a single session and broadcast to your community and the world simultaneously (up to 2 external destinations per event).
- Save your destinations:Set up a channel once and reuse it on every future event with a single checkbox. No re-entering keys.
- Full control while you're live:See at a glance whether each destination is connecting, live, or needs attention, and stop or restart your external broadcast anytime — your Swarm event keeps running either way.
Perfect for coaches, creators, and community leaders who want to grow their audience beyond their community - host once, reach everywhere.
Look for "Make this event public" when creating your next event.
The minutes before a live event kicks off used to be dead air. Not anymore. Watch a video walkthrough →
Waiting rooms
Hold attendees in a branded waiting room until you're ready to go live. No more confused "is this thing on yet?" messages: everyone lands in one place and gets pulled into the event the moment you start.
They're enabled by default, but you can control this in your event settings:
Once you're in the event room, you'll spot a new menu in the top right: use it to see who's currently waiting, or to go ahead and start the event. This will admit everyone from the waiting room:
Bee Line: your built-in pre-event game 🐝
Energy matters before you go live. Bee Line is a fun little social game built right into the waiting room, so attendees have something to do while you get set up. It's a small touch that makes your events feel premium and gets people joining literally "buzzing".
Attendees see this prompt while they wait and can jump into the game with one tap:
Bee Line plays like Flappy Bird with a twist: everyone in the waiting room competes for the top score.
Better live recordings
A few more updates:
- Transcripts and meeting summaries used to cap at 30 minutes. That limit is gone. Now people who missed an event can read the full summary and get all the value without having to watch the recording.
- Every recording now gets a sharp, auto-generated thumbnail.
- You can choose the quality of your live recordings (SD or HD).
Daily, weekly, and monthly weren't enough? We agree.
The new custom recurrence picker lets you set up any cadence you can think of:
- Every other Tuesday
- The last Friday of every month
- Every 3 weeks, until December
- The 1st and 15th of each month
If you can describe it in plain English, you can probably build it. And it all plays nicely with calendar exports, so your members see it on their calendar the same way you set it up.
improved
Fixed-value store coupons
Sometimes "$20 off" lands harder than "15% off."
You can now create coupons for any of your store products with a flat currency amount instead of a percentage. Currency prefix is automatic - your members see exactly what they're saving in the currency they're paying in.
Members occasionally post in the wrong place. Until now, your only fix was to ask them to repost it themselves. Not great.
Admins can now move any post, with all of its replies attached, into a different hub. A few clicks and the whole conversation lands where it should have been all along.
- Replies travel with the parent post, so nothing gets orphaned
- A clear confirmation dialog means you won't move something by accident
- Even read-only hubs show up in the picker if they're a valid home
Small feature, big quality-of-life win.
One-time and free memberships can now carry a clear end date - and that date is shown to both you and your member, so there's no ambiguity about when access ends.
- Set an end date on any one-time or free membership when you create or edit it
- The expiry shows up on the member's profile, so you can see at a glance who's expiring soon
- Members see their own expiry date too, so they know when it's time to renew
Pairs nicely with renewal reminders if you're running courses, challenges, or seasonal programs.
We've plugged the full Google Fonts library straight into your white label's design settings. Pick any font you want and make your community your own when you're on the Scale plan.
No custom CSS, no developer required - just a typography that finally matches the rest of your brand.
You can now collect custom information from members when they join your space - and prompt existing members to fill in any fields they haven't completed yet.
Set up your intake form from Space Settings. For each field you can:
- Choose a field type: text input, text area, drop-down, and more
- Set validation rules (e.g. URL format for website fields)
- Mark fields as required - existing members will be prompted to fill these in too
- Control whether the field value appears publicly on the member's profile
- Reorder fields and preview the form before saving
Members see the intake prompt as soon as they access your space. Once submitted, their details appear on their profile (for public fields) and are always visible to you as the space owner - including private fields.
From your Customers screen, open "View Details" for any member to see their Intake Details section. You can also manually update any field from there if needed.
Works for members joining via direct invite link or through your store.
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